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Oct. 17, 2023

3. Elevate Your Therapy Website: SEO Insights from Jessica Tappana

3. Elevate Your Therapy Website: SEO Insights from Jessica Tappana

Do you want to attract more clients and boost your online presence as a therapist? Are you searching for a solution that can help you achieve this desired outcome? Look no further! In this discussion, I will be unveiling the key to unlocking improved...

Do you want to attract more clients and boost your online presence as a therapist? Are you searching for a solution that can help you achieve this desired outcome? Look no further! In this discussion, I will be unveiling the key to unlocking improved visibility and increased client attraction for therapists like you. By implementing powerful SEO strategies, you can elevate your online presence and experience a surge in client engagement and growth. Get ready to discover the solution that can lead you to these remarkable outcomes!

In this episode, you will be able to:

  • Boost your online visibility and attract more clients by leveraging the power of SEO for therapists.

  • Discover new opportunities in therapy by embracing innovative approaches and techniques.

  • Learn sustainable practices to prevent burnout and prioritize your own well-being as a therapist.

  • Create original and valuable content that will engage and resonate with your target audience.

  • Make strategic changes to your website to improve its visibility and ensure potential clients can easily find you.

  • Enhance your online presence through effective SEO strategies that will increase your client attraction and grow your therapy practice.

My special guest is Jessica Tappana

Jessica Tappana is a therapist and the founder of Simplified SEO Consulting. With a background in counseling and a strong entrepreneurial spirit, Jessica has become an expert in search engine optimization (SEO) specifically tailored for therapists. Through her own journey of growing her counseling practice into a group practice, Jessica discovered the power of SEO in attracting ideal clients and expanding her business. She not only learned the ins and outs of SEO but also developed a systematic approach to help therapists navigate the complexities of online marketing. With a focus on practical strategies and step-by-step guidance, Jessica empowers therapists to optimize their websites and increase their online visibility, ultimately leading to improved client attraction and business growth. Her expertise in SEO has made her a trusted resource in the therapy community, and she continues to help therapists enhance their online presence through her consulting services.

Connect with Jessica Here:

https://simplifiedseoconsulting.com

https://www.instagram.com/simplifiedseo/

Register for the Perfect Work Week Workshop Here:

https://www.easilydistractedtherapist.com/

The key moments in this episode are:
00:00:01 - Being a Therapist in Today's World

00:00:30 - Introduction to SEO

00:02:24 - Overcoming Technophobia

00:05:57 - Balancing Multiple Roles

00:07:35 - Avoiding Shiny Object Syndrome

00:14:07 - Importance of Organic Search

00:14:56 - Starting with Google Ads or SEO

00:15:30 - Marketing on a Small Budget

00:17:14 - Adapting to Different Seasons of Life

00:19:33 - Starting with a Solid Website

00:27:16 - The Importance of Maintaining Your Voice and Brand

00:28:39 - Standing Out with Authenticity

00:29:51 - Duplicate Content and SEO

00:30:36 - Integrating Business Coaching and SEO

00:33:06 - Building Domain Authority and Trust

00:40:17 - The Importance of Making Big Changes

00:41:13 - Treating Google Like a Toddler

00:42:07 - The Benefits of Website Redesign

00:43:34 - Taking SEO Step by Step

00:44:48 - Contact Information and Additional Support